01
Move 01
You keep your cash.
No retainer. No upfront. Your runway stays yours. We invest our time, tools and team the way you invest yours.
The Equity Swap Model
We bet our work on your business.
Instead of sending you an invoice, we take an equity stake. We do the SEO and Google Ads. You keep the cash in the business. We only see a return when the business actually grows.
The big idea
Ownership beats invoices.
Retainers are a fine way to buy marketing. Equity is a better way to build a business together. When we own a slice of the outcome, every decision is made through the lens of long-term value, not next month's scope.
Equity Swap replaces the monthly fee with a small ownership stake. We agree on the work, the milestones and the terms, then we build like it's ours. Because a piece of it is.
No cash outlay. Values aligned. Incentives aligned. We grow when you grow.
Retainer vs Equity Swap
Same work. Very different relationship.
Traditional retainer
- Fixed monthly fee, predictable scope
- Cash leaves the business every month
- Success measured in deliverables and reports
- Risk sits entirely with you
- Great when you have the cashflow and want a clean vendor relationship
Our model
Equity Swap
- No cash outlay. No monthly invoice.
- We grow only when your business grows.
- Success measured in revenue, profit and enterprise value.
- Downside is shared. Upside is shared.
- Great when you'd rather trade equity than cash for senior firepower.
Equity calculator
See the win / win in numbers.
Drag the sliders. This is an illustration, not a forecast. It exists to show what aligned incentives actually look like: you keep the cash, we share the upside we help build.
Rough valuation proxy used here: 4× incremental annual gross profit. Real deals are structured against revenue, milestones, vesting and a buy-back path agreed in writing.
Cash you pay us
$0
Vs. typical retainer
$216k
over 3 yrs
Incremental revenue / yr
$720k
at end of term
Value you keep
$795k
of ~$864k created
Our share
$69k
paid only if it's built
You keep 92.0% of the value created. Forever.
The partnership, in motion
A new kind of marketing deal.
Scroll01 / 04
02
Move 02
We take equity, not invoices.
We agree on a small ownership stake. Vesting schedule, milestones and a buy-back path, all in writing, lawyers on both sides.
03
Move 03
Incentives lock together.
Our return only exists if your business grows. There is no version of this where we win and you don’t.
04
Move 04
We build like owners.
SEO and Google Ads engines built to compound for years. Senior people on the work, every day.
Why it works
A win / win, by design.
No cash outlay
No upfront fees. No monthly retainer. We invest our time the way you invest yours.
Values aligned
We only take equity in businesses we genuinely believe in. If we don't, we won't take the deal.
Incentives aligned
Our return depends on your growth. There's no version of this where we win and you don't.
Long horizon
Equity makes us patient. We optimise for the business in five years, not the report next month.
How it works
Four steps to partnership.
- 01
Discovery call
We learn the business: model, margins, market, ambition. We're honest about whether the model fits.
- 02
Diligence, both ways
We look at the books and the unit economics. You look at our track record and process. Either side can walk.
- 03
Agreement & equity terms
Vesting schedule, performance milestones and equity percentage agreed in writing. Lawyers on both sides.
- 04
We get to work
SEO, Google Ads and growth advisory, led personally and built to compound.
Who it's for
Built for builders.
Equity Swap isn't right for every business. We look for partners with real product-market fit, healthy margins, and the appetite to grow.
A great fit
- Established revenue
- Margin to fund growth
- Founders we'd back
- Clear path to scale
Not for us
- Pre-revenue ideas
- Hobby projects
- Cash-only mindset
- Short-term plays
Think it could be a fit?
Pitch us your business.
Tell us what you're building. If the model lines up, we'll set up a discovery call within one business day.